Brita

Drink Like You Care

Background

Talk is cheap. Anyone can say they care about protecting our planet, but how many of us actually practice what we preach? We decided it was time to call out that hypocrisy and remind people that while it’s great to talk about how much you care, it’s way more important to drink like it.

Director: Sean Meehan
CD (Art):
Christian Liu
CD (Copy): Andrés Arlia
Art Director:
Devin Hilgenkamp
Copywriter: Tori Dubray

The holidays are ugly sweater season and man, are there some ugly ones. So, we decided to create the ugliest sweaters of all. Made from plastic waste and covered with sad, dead sea creatures and plastic bottles, these sweaters tell the ugly truth about our bottled water habit. They were sold on Amazon.com along with a Brita Filtering Bottle and plenty of information about how to reduce your single-use impact.

Production Partner: Justin Lee
CD (Art):
Christian Liu
CD (Copy): Andrés Arlia
Art Director:
Devin Hilgenkamp
Copywriter: Tori Dubray
Jr. CW: Miles Johnson
Jr. AD: Marty Knuth