Baylor Scott & White Health
The Power to Live Better
Background
In an industry often associated with frustration and complexity, Baylor Scott & White set out to rebrand themselves as the most customer-focused healthcare system in the country — empowering every patient with The Power to Live Better.
Director: The Fold
ECD: Noah Davis
ACD (Art): Devin Hilgenkamp
Pillar Work
After the successful launch of Baylor Scott & White’s rebrand, our next task was to translate their brand promise and four strategic pillars into integrated campaigns that define what it means to put people at the center of care:
Convenience: Care that fits your life — when, where, and how you want it.
Wellness: Care that proactively helps you stay at your best.
Personalization: Care designed uniquely for you.
Connection: Care that connects you to the largest not-for-profit healthcare system in Texas.
