Poise

It Takes Poise

Background

For the 1 in 3 women who leak, life comes with a whole lot of tiptoeing — and we’re over it. It Takes Poise champions women with real, judgment-free support that cuts through the shame and the “just deal with it” mindset. With the right protection, nothing holds you back from laughing, moving, parenting, dancing, doing — all of it.

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I also partnered with our social team to build a social playbook and create organic content that supports women and helps break the stigma around leaks. Here’s a sample:

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Director: Fredgy Noel
Photographer: Sarah Anne Ward
GCD: Merrin McCormick
ACD (Art): Stacy Randolph
ACD (Copy): Rose Schuchat
Sr. Art Director: Devin Hilgenkamp
Sr. Copywriter: Erika DeVriendt